Apr 18, 2022
In General Discussion
I'm now focusing on email subscribers because there's nothing more valuable in the business. I've also segmented this list based on the challenges and needs of my audience - so I can tailor my communication to those audiences. It's much easier to be very specific with your content. As Ben H. Rome, marketing director for the American Industrial Hygiene Association, says, “Never be afraid to take a risk. Innovation and resonance often come from this risk. If you ask the audience to take that leap with you, the better your connection will be and the stronger your message and your brand will become. When it comes to innovative content marketing and customer service, let's just say the financial services industry hasn't taken a leadership position. Yet, as customer relationships evolve from in-person transactions to Paraguay Phone Number List omnichannel engagement, consumer-facing banks, and insurance companies have realized it's time to step up their game." One of the biggest factors why banks are late to the party is the legacy systems they deal with," says Steve Facini, chief marketing officer at on-demand CMO, a New Jersey-based marketing firm. He works with financial clients and has worked for Citibank. “Banks today have grown to the size they are through acquisitions, so it's difficult for them to integrate all of this information into one system. It's also a heavily regulated industry,” he says. As a result, being a few beats away has opened the door for fintech – technology and innovation-driven financial services companies – to jump in and deliver a better user experience than traditional banks can't handle. hence the success of brands like Lending Tree, SoFi. and Rocket Mortgage from Quicken Loans. “They focus on specific banking niches and can do it better and faster. However, even though may have a better widget, they struggle to gain trust, and therefore, it is difficult for them to scale,” says Facini.