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sharmin akter
Apr 11, 2022
In General Discussion
HEYTEA’s financing status: On March 23, 2020, HEYTEA completed the C round of financing, and the post-investment valuation may exceed 16 billion yuan. In less than a year, HEYTEA's valuation has grown from 9 billion to 16 billion. HEYTEA received special database the A round of financing in 2016, the B round of financing in 2018, and the B+ round of financing in 2019. Store scale: 163 stores in 2018 to 390 stores in 43 cities in 2019. Online retail has exploded: In 2020, the HEYTEA GO applet added 15.82 million new users, and the total number of applet users reached 21.5 million (excluding third-party platforms, Meituan and Ele.me platforms). External factors affecting the development of HEYTEA 1. The development of consumer preferences in the market 1) Demand side The shift in preference for milk tea among the 80s, 90s, and millennials in the Chinese market. Not only pursue the taste industry mailing list of milk tea, but also pursue the service experience of the price ratio. High quality + storytelling, youthful tea drinking has become the brand strength of HEYTEA, successfully meeting the needs of consumers to upgrade. Shape the brand image of Inspiration Tea in the user's mind. 2) Supply side In the milk tea market, competition is fierce. From high-end Starbucks coffee to affordable Michelin Ice City, the phenomenon of taste homogeneity is serious. HEYTEA builds its core competitiveness through innovative research and development of new products, provides differentiated user special database experience, guarantees quality at the supply end, and consolidates its brand image. However, in recent years, the frequent safety and hygiene problems of Heytea have caused a great negative impact on its brand. The quality control of Heytea Dad has to continue to work hard~ (dbq) 2. The process of supply chain digitalization techonolgy in August 2016
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